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I thought you might want to know.
Hi, I’m Nando Cabán-Méndez (a.k.a. Nando Journeyman), Entrepreneur, Designer, and Online Marketing consultant. Puerto Rican by birth, based in Austin, Texas.
I have freelanced, owned a sign company, lost it all, moved from my birthplace, started again, managed an art department, gave it up to move halfway across the country, ended up working in the back shop, started again, tried harder, moved up the ladder, got the fancy studio job, survived three rounds of recession layoffs, worked harder, lost the fancy job, had to start again.
Recently, I co-founded Sync Digital Marketing, a company that helps small and medium businesses with comprehensive, fully-managed online marketing. Go check it out. We’re doing some pretty exciting work.
Why do you care?
I’ve learned a lot after more than fifteen years as designer, and just about as long as an entrepreneur. It occurred to me I can help others shorten their learning curve by sharing my experiences here. I’ve made the mistakes, the research, the fixes, and now find myself in a place where I can share the lessons learned.
As a Designer I empathize with you because I’m one of you. I don’t design from an ivory tower. I understand your budget, and your schedule, and that you want need results. But I also empathize with your customers, so I concern myself with the practicalities of execution and usability. I’m a creative left-brainer, pragmatic right-brainer, and believe complex problems often benefit from simple solutions. I use my attention to detail, empathy, and skills to define a brand, strategize marketing, and engage with a target audience.
As an Entrepreneur and Marketer, I know what it’s like to do what you do. I’ve dealt with perennial low budgets. As a result, I’ve become pretty resourceful at business development and marketing on a shoestring. I know your resources are limited, and approach my work as a partner, sensitive to your budget constraints.
All this means I write about effective, affordable solutions, but I don’t compromise on quality, nor recommend shady practices.
What’s with the name?
In the tradition of crafts and trades, there typically is a Master at the craft in a given community. A Master will typically have Apprentices. Somewhere in the middle is the Journeyman.
The Journeyman comes and goes, contributes as needed, and continuously both learns and shares the knowledge picked-up elsewhere.
Just like my work is not just design, web, or marketing, I offer comprehensive solutions with a lot more experience than an apprentice. But I don’t like to think of myself as a master. Instead, I think constant learning is the path to success, and what I learn, I share with you here.
My work is to be creative, my style is that of the journeyman. Hence Creative Journeyman.
Let’s keep in touch
Explore this website, subscribe to my email newsletter, and let’s share this journey.
In my spare time, you can find me riding a bicycle, preferably in one of Austin’s many mountain biking trails. Maybe we’ll run into each other some time.
Looking forward to it,
